Ken Dychtwald, Ph.D.
has assembled a talented, highly skilled and enthusiastic team of seasoned professionals —
Maddy Dychtwald
,
Elyse Pellman
,
Dan Veto
,
David Baxter
, and
Robyn Hamilton
— to work with the nation’s leading corporations. The team provides innovative solutions for customizable presentations and a wide range of research and consulting services. Individually and collectively, they bring to each project a wealth of knowledge and experience about the social, lifestyle, marketing and financial implications of an emerging mature marketplace. Their talents and experience span a broad range of industry sectors from consumer goods to healthcare, manufacturing to retail, vitamins to financial services, advertising to media and more.
Ken Dychtwald, Ph.D., President
Over the past 30 years, Ken Dychtwald, Ph.D. has emerged as the nation's foremost visionary and original thinker regarding the lifestyle, marketing and workforce implications of the "age wave." He is a psychologist, gerontologist and author of eleven books on aging-related issues, including
Bodymind, Millennium: Glimpses Into the 21st Century, Healthy Aging, Age Wave, Age Power: How the 21st Century will be Ruled by the New Old
and
Demography is De$tiny
. He has recently completed two new books,
The Power Years: A User's Guide to the Rest of Your Life
(with
Daniel J. Kadlec
) and
Workforce Crisis: How to Beat the Coming Shortage of Skills and Talent
(with Tamara Erickson and Robert Morison). His article,
It's Time to Retire Retirement,
was recently awarded the prestigious 2004 McKinsey Award in the Harvard Business Review, tying for first place with the legendary Peter Drucker.
During his career, Dr. Dychtwald has addressed more than two million people worldwide in his speeches to corporate, association and government groups, and appears frequently on national television and radio programs, including
60 Minutes, The Today Show, Good Morning America, CSPAN, PBS, NPR
and
CNN.
Like a modern-day Johnny Appleseed, his explorations and innovative solutions have fertilized and catalyzed a broad spectrum of industry sectors from vitamins and cookies to automotive design and retail merchandising to mutual funds and health insurance. A highly sought-after public speaker and consultant, he is consistently praised for his unique ability to blend cutting edge social science and marketing wizardry with world-class presentation showmanship. His strikingly accurate predictions have been featured in many prestigious publications including:
The New York Times, The Wall Street Journal, USA Today, The Financial Times, Fortune, Time, Newsweek, Business Week, Inc., U.S. News and World Report
and
Advertising Age.
In 1986, in partnership with his wife,
Maddy
Kent-Dychtwald
, Dr. Dychtwald became the founding President and CEO of Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. In recent years, he has served as a fellow of the World Economic Forum and is the recipient of the distinguished American Society on Aging Award for outstanding national leadership in the field of aging. He was recently awarded the 2005 Infinity Award, the American Academy for Anti-Aging Medicine’s highest honor.
In 2001, Ken Dychtwald became a Senior Advisor to
North Castle
Partners
, a private equity firm focused on investment opportunities in the "healthy living and aging" sectors. In addition, Dr. Dychtwald has been actively involved in pioneering research efforts exploring the implications of key demographic trends. He has recently assumed the position of Editorial Director for a timely and unique quarterly series in
The New York Times Magazine
entitled, "
The Power Years: A User's Guide to the Rest of Your
Life
." He has also been selected to write a recurring, bi-weekly column "
Reinventing Retirement
" for the the most popular online destination for financial news and information in the U.S. – Yahoo! Finance.
During the past 30 years, through his sought-after presentations, his breakthrough research and consulting initiatives, and his leadership within both the social science and business communities, Ken Dychtwald has dedicated his life to battling ageist stereotypes while promoting a new and vital image of maturity.
For more information contact
or by phone at 415-705-8014.
Elyse Pellman, Executive Vice President
Elyse Pellman has over 20 years of experience in consumer and B2B marketing including brand development, sales performance, advertising and public relations. She is skilled at developing strategic marketing plans, managing the tactical creation of all collateral and promotional materials for large and small companies and translating strategies into bottom-line results through her project leadership. In addition, Ms. Pellman brings her comprehensive background about the “age wave” and the marketing implications resulting from this unprecedented demographic force as a product of having working with Age Wave during the past 12 years.
As Senior Vice President, Ms. Pellman provides project leadership for Age Wave's host of research and consulting work and works closely with Ken Dychtwald on a myriad of new business initiatives. In addition, she is currently supervising the “Optimal Daily Intake” study project which includes the development, management and promotion of this landmark survey to identify nutritional targets for optimal v. adequate health. She recently managed the development of a complete turnkey seminar system,
LifeCourse Navigation™,
for financial services professionals and is responsible for the customization, management and sales of the program. Together with Ken Dychtwald, Ms. Pellman spearheaded the development of new corporate identity materials and other related activities, including a targeted marketing communications program and business development events for North Castle Partners, the only private equity firm focused on healthy, living and aging.
Prior to this position, she served as the Vice President of Corporate Marketing for Regulus, a $200M technology bill presentment and remittance processing company where she repositioned this newly formed company with new corporate identity, marketing and sales materials as well as a company-wide internal communications plan to promote its position to the 3,000 associates in 30 national sites.
Before working at Regulus, Ms. Pellman was the Vice President of Corporate Marketing for Age Wave Communications. In her role, she was responsible for developing new business strategies for this network of mature market publications including consumer and trade marketing programs. In addition, Elyse managed the in-house professional speaker's bureau led by Ken Dychtwald, Ph.D. and was intimately involved in marketing the Age Wave seminar programs to other speakers' bureaus and corporate clients.
Ms. Pellman had extensive experience in account and project management with NYC and SF advertising agencies before Age Wave. She received BS in Marketing from New York University.
For more information contact
or by phone at 415-705-8018.
Maddy Dychtwald, Senior Vice President
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation's leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years. In 1986, she co-founded Age Wave with her husband, Ken Dychtwald. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.
Ms. Dychtwald is the author of
Cycles: How We Will Live, Work, and Buy
(published February 2003, Free Press/Simon & Schuster). Being described as the "
Megatrends
for the twenty-first century,"
Cycles
offers a new view of how Americans live, work and buy with profound implications for the marketplace, the workplace and our lives. Her speaking engagements to more than 200,000 business leaders worldwide include a diverse group of clients such as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, IAI Mutual Funds, International Council of Shopping Centers, International Foundation of Employer Benefit Plans, National Association of Educators, New Balance Athletic Shoes, Washington Wine Commission, and Touchstone Mutual Funds. Her sought-after presentations combine provocative information with exciting and entertaining multi-media imagery.
Please visit Maddy's Publisher,
Simon & Schuster
and her Agency,
Doris S. Michaels Literary Agency, Inc.
For more information contact
or by phone at 415-705-8016.
Dan Veto, Senior Vice President
Dan Veto has over 15 years of business experience in personal financial services and healthcare with a particular emphasis on the boomer and mature adult markets. As Senior Vice President of Age Wave, Mr. Veto is responsible for helping clients identify and capture branding, marketing, product development and business strategy opportunities created by today's significantly changing demographics.
Prior to joining Age Wave, Mr. Veto served on the Board of Directors and was Chief Marketing Officer and Senior Vice President of Strategic Planning at Bankers Life and Casualty Company, an insurance-based financial services firm exclusively focused on the mature adult market. While at Bankers, Mr. Veto initiated and implemented many successful, award-winning programs, including a program to enable the Bankers distribution force to sharply increase sales by raising their awareness of the emotional drivers of mature adult purchasing behavior. Before moving into his role at Bankers, Mr. Veto held several positions at Bankers' parent company, Conseco, including Senior Vice President, eBusiness group. As leader of this business, he turned the unit around from operating at a loss to becoming profitable in less than one year. At the same time, the group delivered the industry's most improved consumer website during 2001 in the Life and Annuity Insurance website category, as judged by DALBAR, Inc.
Mr. Veto began his career at McKinsey & Company, where for ten years he advised Fortune 500 clients in the U.S., Mexico and Europe. He worked with financial services and health care companies on a broad range of business challenges from new market entry strategies to organizational design changes.
Mr. Veto is a highly sought after public speaker and has been featured in various media including television, radio and business publications such as BusinessWeek, Direct and National Underwriter, as well as in the Insurance Advisory Board's recent Gold Book
Finding the Sweet Spot
, and
The McKinsey Mind
. Mr. Veto earned his M.B.A. from INSEAD, in Fontainebleau, France and his B.S. in Electrical Engineering from the University of Illinois, Urbana-Champaign.
For more information contact
or by phone at 415-705-8007.
David Baxter, Vice President, Research
David Baxter has over 15 years experience in consumer, market, and industry research and analysis. Mr. Baxter's expertise on the age wave phenomenon spans from financial services and healthcare to publishing and media, and he has overseen numerous highly acclaimed research and consumer segmentation studies exploring and uncovering unique market opportunities created by the growth of the age 50+ population.
As Vice President, Research at Age Wave, Mr. Baxter leads comprehensive strategy and research studies that enable clients to initiate market positioning strategies, market entry plans, public relations and marketing campaigns, and salesforce development efforts to fully capitalize on current and impending demographic trends. Recent examples of Mr. Baxter's research projects include the "Re-Visioning Retirement Study," a groundbreaking study of the past, present, and future of retirement, whose landmark findings were featured on
60 Minutes
and in
The New York Times,
the
Wall Street Journal, Business Week
and
U.S. News and World Report;
the "Envisioning Tomorrow's Aging-Ready Healthcare System Study," through which Age Wave is collaborating with Meridian Health to craft a composite of best practices of leading providers nationwide in a wide range of aging-related healthcare services; and "The New Employee/Employer Equation Study," which includes a national survey of 5,000 employees from all industries/sectors to identify and analyze which elements of the "employee deal" appeal to each segment in the nations' increasingly diverse workforce.
Prior to joining Age Wave, Mr. Baxter was an Intelligence Officer at the Central Intelligence Agency, where he orchestrated intelligence collection efforts and briefed key decision makers in the departments of Commerce, Treasury and State on strategic developments in overseas markets and industries. He also co-founded PAC-san, a Palo Alto based high technology consulting firm providing strategy, industry analysis, partnership development, and capital raising services with a focus on developing synergies between Asian corporations and Silicon Valley technology companies. Mr. Baxter received his M.B.A. at the Kellogg Graduate School of Management and his B.A. from Williams College.
For more information contact
or by phone at 415-705-8017.
Robyn Hamilton, Chief Administrative Officer
Ms. Hamilton has 10 years experience in administration, operations and project management. She is innovative, results-oriented professional with demonstrated organizational, marketing, strategy and research skills. In her current position, Ms. Hamilton manages all administrative and operational duties at Age Wave: including overseeing vendors, managing finances, communicating with clients and project partners, and coordinating Dr. Dychtwald's schedule. Ms. Hamilton is responsible for all aspects of Dr. Dychtwald's speaking engagement business - handling contracts, logistics and sales.
Prior to joining Age Wave, Ms. Hamilton spent four years at PricewaterhouseCoopers, where she most recently served as a Sales Manager and Proposal Strategist. In this position, she was responsible for shaping sales strategy and writing proposal documents for audit, business assurance and consulting opportunities over $500,000 per year. Earlier in her career at PricewaterhouseCoopers, she served as an Industry Marketing Manager, where she implemented and managed marketing initiatives for the $40 million US Environmental Business Services practice, focusing primarily on merger & acquisition opportunities. Ms. Hamilton has a BA in Business Management from the University of Georgia.
For more information contact
or by phone at 415-705-8015.
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