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Ken Dychtwald, Ph.D. has assembled a talented, highly skilled and enthusiastic team of seasoned
professionals to work with the nation’s leading corporations. The team provides innovative
solutions for customizable presentations and a wide range of research and consulting services.
Individually and collectively, they bring to each project a wealth of knowledge and experience
about the social, lifestyle, marketing and financial implications of an emerging mature
marketplace. Their talents and experience span a broad range of industry sectors from consumer
goods to healthcare, manufacturing to retail, vitamins to financial services, advertising
to media and more.
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Ken Dychtwald, Ph.D., President
Over the past 30 years, Ken Dychtwald, Ph.D. has emerged as the nation's
foremost visionary and original thinker regarding the lifestyle, marketing,
financial, healthcare and workforce implications of the “age wave." He is a
psychologist, gerontologist and author of ten books on aging-related issues,
including Bodymind, Millennium: Glimpses Into the 21st Century, Healthy
Aging, his best-seller Age Wave and his latest, Age Power:
How the 21st Century will be Ruled by the New Old. He is currently
working on two new books, Retire Retirement, Rekindle Careers and Retain
Talent: Making the Most of Demographic Changes in the Workforce (with
Tamara Erickson and Robert Morison) and The Power Years: A User's Guide
to the Rest of Your Life (with Dan Kadlec). His article, It's Time
to Retirement Retirement, was recently awarded the prestigious 2004 McKinsey
Award in the Harvard Business Review, tying for first place with Peter Drucker.
During his career, Dr. Dychtwald has addressed nearly two million people
worldwide in his speeches to corporate, association and government groups,
and appears frequently on national television and radio programs, including
60 Minutes, The Today Show, Good Morning America, CSPAN, PBS, NPR and CNNfn.
Like a modern-day Johnny Appleseed, his explorations and innovative solutions
have fertilized and catalyzed a broad spectrum of industry sectors from
vitamins and cookies to automotive design and retail merchandising to mutual
funds and health insurance. A highly sought-after public speaker and
consultant, he is consistently praised for his unique ability to blend
cutting edge social science and marketing wizardry with world-class
presentation showmanship. His strikingly accurate predictions have been
featured in many prestigious publications including: The New York Times,
The Wall Street Journal, USA Today, The Financial Times, Fortune, Time,
Newsweek, Business Week, Inc., U.S. News and World Report and Advertising
Age.
American Demographics Magazine recently honored Ken Dychtwald as being the single most influential leader in understanding and marketing to aging boomers during the past quarter century.
More details...
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Maddy Dychtwald, Executive Vice President
Maddy Dychtwald is a nationally recognized author, public speaker, marketing
executive and entrepreneur. One of the nation's leading authorities on generational
marketing, she has been actively involved in analyzing and forecasting lifestyle
and consumer marketing trends for seventeen years. In 1986, she co-founded Age Wave
with her husband, Ken Dychtwald. During her first decade at Age Wave, she helped
grow the company from the ground up to a multi-million dollar enterprise with a reputation
as the best in its field.
Ms. Dychtwald is the author of Cycles: How We Will Live, Work, and Buy
(published February 2003, Free Press/Simon & Schuster). Being described as
the "Megatrends for the twenty-first century," Cycles offers a new view of
how Americans live, work and buy with profound implications for the marketplace,
the workplace and our lives. Her speaking engagements to more than 200,000 business
leaders worldwide include a diverse group of clients such as Allegiance Healthcare,
Allstate Insurance... More details...
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Elyse Pellman, Senior Vice President
Elyse Pellman has over 20 years of experience in consumer and B2B marketing including brand
development, sales performance, advertising and public relations. She is skilled at
developing strategic marketing plans, managing the tactical creation of all collateral
and promotional materials for large and small companies and translating strategies into
bottom-line results through her project leadership. In addition, Ms. Pellman brings her
comprehensive background about the "age wave" and the marketing implications resulting from
this unprecedented demographic force as a product of having working with Age Wave during
the past 12 years. As Senior Vice President, Ms. Pellman provides project leadership for
Age Wave's host of research and consulting work and works closely with Ken Dychtwald on a
myriad of new business initiatives. More details...
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David Baxter, Vice President, Research
David Baxter has over 15 years experience in consumer, market, and industry research and analysis.
Mr. Baxter's expertise on the age wave phenomenon spans from financial services and healthcare
to publishing and media, and he has overseen numerous highly acclaimed research and consumer
segmentation studies exploring and uncovering unique market opportunities created by the growth
of the age 50+ population. As Vice President of Research, Mr. Baxter leads comprehensive strategy and research
studies that enable clients to initiate market positioning strategies, market entry plans,
public relations and marketing campaigns, and salesforce development efforts to fully capitalize
on current and impending demographic trends. More details...
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Robyn Hamilton, Chief Administrative Officer
Ms. Hamilton has 10 years experience in administration, operations and project management.
She is innovative, results-oriented professional with demonstrated organizational,
marketing, strategy and research skills. In her current position, Ms. Hamilton manages
all administrative and operational duties at Age Wave: including overseeing vendors,
managing finances, communicating with clients and project partners, and coordinating Dr.
Dychtwald's schedule. Ms. Hamilton is responsible for all aspects of Dr. Dychtwald's
speaking engagement business - handling contracts, logistics and sales. More details...
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