of the "age wave," she has spent over twenty years actively involved in this area of expertise. Most recently, she was involved in the largest, most comprehensive research study on women and money to-date which is the jumping off point for her upcoming book,
The Athena Effect: How Women with Money will Change the World.
In 1986, she co-founded Age Wave with her husband, Ken Dychtwald. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.
Ms. Dychtwald is the author of a new children's book entitled:
Gideon's Dream: A Tale of New Beginnings. She also is the author of
Cycles: How We Will Live, Work, and Buy, winner of the 2004 Book of the Year Award from the National Community Colleges Association.
Cycles describes the new model of how long-lived Americans will live, work and reinvent retirement. She has been featured in numerous articles in leading newspapers and magazines nationwide, including
Advertising Age, The Chicago Tribune, The Los Angeles Times, The Miami Herald, and
US News and World Report, and has appeared on countless radio and television programs.
During her career, Ms. Dychtwald has addressed more than 250,000 business leaders worldwide including a diverse group of clients such as Allegiance Healthcare, A.C. Nielsen, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, International Council of Shopping Centers, Fidelity Investments, International Foundation of Employer Benefit Plans, Lincoln Financial, National Association of Educators, and Washington Wine Commission. Her entertaining multi-media presentations combine provocative information with exciting imagery.
A graduate of New York University, Maddy, her husband, Ken, and their two children make their home in the San Francisco Bay Area.
powerful newsmaker studies that enable clients to enhance and differentiate their brand in the national or global media, establish themselves as thought-leaders, refine their understanding of their unique consumer needs and desires, and utilize landmark research insights to identify new strategies, markets, and product opportunities.
Mr. Baxter has developed and managed numerous highly acclaimed national and global surveys, uncovering unique market opportunities created by the growth of the over-50 population. Collectively, these surveys have spanned over 50,000 respondents on such topics as types of retirement experience, baby boomers' emerging vision of retirement, the new role of the financial advisor, needs and priorities in legacy and inheritance, attitudes toward aging and retirement around the world, and the impact of changing demographics on the workforce. Findings from these landmark studies have been widely featured in leading media such as
60 Minutes, the
New York Times, the
Wall Street Journal, the
Financial Times,
Business Week, and
U.S. News and World Report. Mr. Baxter is coauthor of the
Handbook of the New American Workforce, as well as a public speaker on cutting-edge research findings, and he is frequently interviewed by the media for his knowledge and opinions on population aging and its implications
Prior to joining Age Wave, Mr. Baxter was an intelligence officer at the Central Intelligence Agency, where he orchestrated intelligence collection efforts and briefed key decision makers in the Commerce, Treasury, and State Departments on strategic developments in overseas markets and industries. He also cofounded PAC-san, a Silicon Valley-based high-tech consulting firm providing strategy, industry analysis, partnership development, and capital-raising services, with a focus on developing synergies between Asian corporations and U.S. technology companies.
Mr. Baxter received his MBA at the Kellogg Graduate School of Management at Northwestern University and his BA from Williams College.
Robyn Hamilton, Chief Administrative Officer
Robyn Hamilton brings more than 15 years of experience in administration, operations, sales, strategy, marketing, research, and project management to her position at Age Wave. 
Ken Dychtwald, Ph.D., President and CEO
Elyse Pellman, Executive Vice President
Maddy Dychtwald, Cofounder and Senior Vice President
David Baxter, Senior Vice President
Sarah Werling, Executive Assistant