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Elyse Pellman has over 20 years of experience in consumer and B2B marketing including
brand development, sales performance, advertising and public relations. She is skilled
at developing strategic marketing plans, managing the tactical creation of all collateral
and promotional materials for large and small companies and translating strategies into
bottom-line results through her project leadership. In addition, Ms. Pellman brings her
comprehensive background about the “age wave” and the marketing implications resulting
from this unprecedented demographic force as a product of having working with Age Wave
during the past 12 years.
As Senior Vice President, Ms. Pellman provides project leadership for Age Wave's host of
research and consulting work and works closely with Ken Dychtwald on a myriad of new
business initiatives. In addition, she is currently supervising the “Optimal Daily
Intake” study project which includes the development, management and promotion of this
landmark survey to identify nutritional targets for optimal v. adequate health. She
recently managed the development of a complete turnkey seminar system, LifeCourse Navigation™,
for financial services professionals and is responsible for the customization, management
and sales of the program. Together with Ken Dychtwald, Ms. Pellman spearheaded the development
of new corporate identity materials and other related activities, including a targeted
marketing communications program and business development events for North Castle Partners,
the only private equity firm focused on healthy, living and aging.
Prior to this position, she served as the Vice President of Corporate Marketing for
Regulus, a $200M technology bill presentment and remittance processing company where
she repositioned this newly formed company with new corporate identity, marketing
and sales materials as well as a company-wide internal communications plan to promote
its position to the 3,000 associates in 30 national sites.
Before working at Regulus, Ms. Pellman was the Vice President of Corporate Marketing
for Age Wave Communications. In her role, she was responsible for developing new
business strategies for this network of mature market publications including consumer
and trade marketing programs. In addition, Elyse managed the in-house professional
speaker's bureau led by Ken Dychtwald, Ph.D. and was intimately involved in marketing
the Age Wave seminar programs to other speakers' bureaus and corporate clients.
Ms. Pellman had extensive experience in account and project management with NYC and
SF advertising agencies before Age Wave. She received BS in Marketing from New York
University.
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