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Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive
and entrepreneur. One of the nation's leading authorities on generational marketing,
she has been actively involved in analyzing and forecasting lifestyle and consumer
marketing trends for seventeen years. In 1986, she co-founded Age Wave with her husband,
Ken Dychtwald. During her first decade at Age Wave, she helped grow the company from
the ground up to a multi-million dollar enterprise with a reputation as the best in its field.
 Ms. Dychtwald is
the author of Cycles: How We Will Live, Work, and Buy (published February 2003,
Free Press/Simon & Schuster). Being described as the "Megatrends for the twenty-first
century," Cycles offers a new view of how Americans live, work and buy with profound
implications for the marketplace, the workplace and our lives. Her speaking engagements
to more than 200,000 business leaders worldwide include a diverse group of clients such
as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct
Marketing Association, IAI Mutual Funds, International Council of Shopping Centers,
International Foundation of Employer Benefit Plans, National Association of Educators,
New Balance Athletic Shoes, Washington Wine Commission, and Touchstone Mutual Funds. Her
sought-after presentations combine provocative information with exciting and entertaining
multi-media imagery.
Please visit Maddy's Publisher, Simon & Schuster and her Agency, Doris S. Michaels Literary Agency, Inc.
Copyright ©2000-2004 Age Wave. All rights reserved.
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