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Longevity Rises (24 sec.)
Demographics as a
business tool (41 sec.)
The senior boom
about to happen (36 sec.)
55 plus: a nation within a nation
(40 sec.)
Boomer Rule Breakers (1:11 sec.)
Age no longer defines us
(37 sec.)
Cycles (14 sec.)
How our lives are becoming
more cyclical. (33 sec.)
The opportunity of
the cyclic life plan (14 sec.)
Cyclic lives:
The choices are ours (44 sec.)
The workforce transformation
(23 sec.)
Revisioning Retirement (40 sec.)
Spending/saving of different
generations (48 sec.)
The nature of retirement
in the future (22 sec.)
Engendering passion
in an audience (24 sec.)
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New Customizable Presentations for 2006
Drawing from more than fifteen
years of research and analysis, Maddy Dychtwald combines her engaging delivery with humor, anecdotes, examples
and illustrative multi-media. She helps business executives, managers, sales groups and recognition groups
understand the changing wants and needs of the new "cyclic" consumer and employee.
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Choose from a menu of presentations or request a
customized
program to meet the specific needs and interests of your group. |
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Cycles: How We Will Live, Work and Buy
Based on research and original ideas featured in her book of the same title, this innovative presentation Explores how age no longer defines who we are, howe we live and work, and what products and services we buy. Ms. Dychtwald describes the three powerful, converging demographic and psychographic trends that drive this change. Then, she details the "cyclic" approach to life, bringing into sharp focus how age is becoming less a factor in our choices while lifestage is becoming more important. In conclusion, she demonstrates how our long-held business assumptions and practices such as age segmentation and brand loyalty are losing their traction in our quickly changing, more ageless marketplace. | 
click here for
more information
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Power Trends for the New Millennium
Drawing on extensive research and analysis, Ms. Dychtwald presents a powerful and actionable analysis of the key demographic, social, and lifestyle trends that will impact business, the consumer marketplace, and the workplace in the decade ahead.
The Empowered Generation: Capturing the Boomer Market
This presentation brings into sharp focus the heart, soul, mind, body, and pocketbook of America's largest, most influential generation as they continue to move through and transform the traditional lifestages. Ms. Dychtwald outlines the boomers' impact on education, work, retirement, leisure, family, healthcare and the consumer marketplace. Learn about a wide range of actionable ways to capture their attention, retain them as employees and satisfy their needs.
Across the Generations
An eye-opening overview of the four generations active in today's marketplace and workplace-millennials, Xers, boomers, and matures. Understand their values, lifestyles, work styles, purchasing preferences and hot buttons. Learn how generational identity impacts product and service preferences, how the generations can effectively work together, and how to maximize opportunities with each group.
The Age Wave
A comprehensive overview of the expanding new mature market. Ms. Dychtwald will examine the social, economic and lifestyle implications of the aging of America, including a description of the sub-segments of the mature market, what they want, their impact on the workforce, the marketplace, and a preview of the products, services, technologies, and marketing strategies that will win each sub-segment over.
Shifts Happen
A powerful and provocative analysis of seven key demographic, social, and lifestyle trends-from the longevity revolution to revisioned retirement--that will transform our lives, the consumer marketplace and the workplace in the decade ahead. Through actionable illustrations and examples, Ms. Dychtwald shows how these trends can forecast the future and transform our lives.
The Future of Healthcare
For the first time in history, three predictable demographic trends are converging, changing the nature of who we are, how we age, and our relationship to lifelong health and well-being. This presentation explores the ways in which these trends will impact healthcare and how the industry will need to rise up to meet the growing needs of an empowered, aging patient base.
The Demographic Imperative: Impact on Financial Services
As we enter the age of longevity, there is an unprecedented need for long-term financial preparedness. This illuminating presentation examines the status quo of today's work and retirement and how they will need to be revisioned for the future. A compelling look at how financial advisors can help turn long-lived adults into financially empowered ones throughout the rest of their lives.
Copyright
©2006
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