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Cycles: How We Will Live, Work, and Buy
(February 2003, Free Press/Simon & Schuster)
Being described as the "Megatrends for the twenty-first century," Cycles offers a new view of how Americans live, work and buy with profound implications for the marketplace, the workplace and our lives.
We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to
marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions
based less on age and more on lifestyle and life stage. Ms. Dychtwald offers a radical new view of how Americans live, work, and buy according to the new freedoms and responsibilities of our shifting age demographics, and the
staggering implications for the marketplace, the workplace, and our lives.
Based on her years of experience in generational marketing, Dychtwald also investigates how companies might best respond to the ways our new lifestyles are reshaping the workplace and the economy. How can a business satisfy
and profit from the new ageless consumer? How can companies benefit from a cyclic workforce?
For individuals and companies alike, Dychtwald's groundbreaking book will open up exhilarating new possibilities.
Copyright
©2006
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