“Networks and advertisers are losing out on the opportunity to connect with baby boomers, who are frustrated that they are being ignored in favor of younger viewers, according to a new study commissioned by TV Land.”
The Hollywood Reporter, November 15, 2006, “Study Shows Baby Boomers Ignored by Ads”
“TV Land has issued the results of a study that demonstrates how disaffected many baby boomers are by mainstream television programming, which all but ignores members of the generation born between the years 1946 and 1964.”
Media Week, November 15, 2006, “TV Land: Boomers Ignored by TV”
"People around the world overwhelmingly oppose mandatory retirement, according to a groundbreaking survey of global attitudes to ageing published on Tuesday by HSBC, the international banking group."
Financial Times, May 10, 2005, “Workers Set Against Fixed Retirement Ages”
“Most people want to work longer in old age, rather than retire completely, suggests new research. That’s the main finding of a survey for the bank HSBC into attitudes to retirement in 20 different countries and regions around the world.”
BBC News, April 26, 2006, “Elderly Prefer Work to Retirement”
“Even though more women earned incomes topping $100,000 in the last decade, most women said they don’t feel financially secure and about half are worried they could become a ‘bag lady,’ according to a new study.”
CBS MarketWatch, August 21, 2006, “‘Bag Lady’ Fears Fret About Half of Women”
“...until the publication of a new study, The New Retirement Mindscape, conducted by Ameriprise Financial in conjunction with Age Wave and Harris Interactive Inc., retirement had not been studied as a process that spanned several decades.”
Advisor Today, July 2006, “The New Face of Retirement”
“As baby boomers prepare for retirement, they want more from their financial advisors than just competitive investment returns. Boomers want planners to help them teach their children about finances, something this free-spending generation hasn't done, according to a study on retirement released Wednesday by Ameriprise Financial Inc.”
Dow Jones, January 12, 2006, “Getting Personal”
“While demographers debate the true size of the Baby Boomers’ wealth transfer in the coming decades, the actual figure may mean less to the Me Generation than originally thought. Sentimental possessions and inner values ranked as higher priorities than money in a nationwide survey designed by Age Wave, a consulting firm, for insurer Allianz Life.”
Chicago Tribune, August 21, 2005, “In Inheritance Matters, Money Isn’t Everything”
"Recently the Allianz American Legacies Study, a groundbreaking look at attitudes toward inheritance, showed that 54% of elders believe in some form of ‘performance-based inheritance.’ In other words, they think a child deserves more if, for instance, he or she provides care for the parent."
Fortune, October 17, 2005, “Where There’s a Will, There’s a Fray”
“Sentimental possessions and inner values ranked as higher priorities than money in a nationwide survey designed by Age Wave, a consulting firm, for insurer Allianz Life.”
Chicago Tribune, August 21, 2005, “In Inheritance Matters, Money Isn't Everything”
“According to a survey of 3,448 U.S. baby boomers by Merrill Lynch & Co., only one-third say that they are ‘very’ or ‘fairly well’ prepared for retirement. Fewer than half these folks describe themselves as financially well off or financially comfortable.”
Wall Street Journal, December 2, 2005, “Taste: Rebel Retirees”
Landmark Research Overview
For the past 20 years, Age Wave has specialized in the conceptualization, design, execution, and promotion of landmark national and global studies exploring key trends and implications of the aging of America. Age Wave’s highly successful “newsmaker surveys” are timely, address issues of critical importance, and generate unparalleled media coverage.
These thought-leadership studies support and promote the sponsoring company’s brand and have consistently been featured in major media outlets, including the Wall Street Journal, USA Today, ABC News, 60 Minutes, the Today Show, Good Morning America, Fortune Magazine, Time Magazine, Business Week, the New York Times, the Financial Times, and the Economist.
Original research that sets you apart from the crowd.
The maturing marketplace represents a tremendous but increasingly competitive opportunity. Age Wave seeks to break new ground with each research endeavor, enabling each sponsoring organization to:
- Enhance and differentiate its brand in the national or global media
- Establish itself as a thought-leader on a select topic or issue that is aligned with its long-term strategy and target market
- Refine its understanding of its unique consumer needs and desires
- Utilize research insights to identify new strategies, markets, and product opportunities
A highly collaborative process
In any research endeavor, Age Wave will work with your company to:
- Determine if a newsmaker study is an appropriate strategy for your company
- Identify the best possible research topic that will enhance your brand and strategy and generate substantial media coverage
- Design qualitative research and surveys to help simultaneously generate media attention and deepen your understanding of your consumer
- Help develop a public relations strategy to fully capitalize on the study findings
- Participate in the public relations launch. Our president and CEO, Dr. Ken Dychtwald, is nationally recognized as a visionary expert on the aging of America and its business and social implications; he is available to act as spokesperson in the national or global media.
To learn about how Age Wave can work with your company to create and conduct specialized, highly successful research projects, please contact Elyse Pellman at