The Handbook of the New American Workforce
by Ken Dychtwald, Tamara J. Erickson,
Robert Morison, and David Baxter
The American workforce is changing—in age distribution, ethnic makeup, background,
lifestyle, and motivation. These changes have accelerated the obsolescence of the old
employment deal, namely the exchange of loyalty for security. At the same time, these
changes have created imperatives around the need for greater flexibility in employer-employee
deals. In responding to the challenge of a changing workforce, organizations must understand
present and potential employees in greater and more sophisticated detail than ever before.
Two innovative global consulting organizations, the Concours Group and AgeWave, collaborated in the research
and design of a comprehensive diagnostic survey geared to better understand the workforce of the 21st century. The three year, $2.3 million national study included input from major U.S. organizations and thought leaders
from Human Resources, Demographics and Assessment. Harris Interactive conducted the cross-industry survey of
over 7,700 managers, professionals and workers representing large, medium and small organizations. The
Handbook of the New American Workforce makes the results and insights from this groundbreaking study available
to employers, enabling them to implement strategies and practices that effectively address and capitalize o
key workforce trends in the coming decade.
Co-authored by Ken Dychtwald, Tamara J. Erickson, Robert Morison, and David Baxter, The Handbook of the New
American Workforce presents key findings from the national survey, including comparisons by age, organization,
and industry. In addition, the Handbook describes the six types of employee segments, their demographics,
attitudes, behaviors, and the factors that impact their level of engagement. The Handbook also provides
actionable steps to manage effectively across the six employee segments in order to maximize employee
engagement and productivity.
For more information and to place an order for the Handbook of the New American Workforce, please visit
http://www.concoursgroup.com/handbook/.
If you’d like additional information about Age Wave’s tools for HR Professionals, please click here.
